The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Grapes
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bridge
Agency: Arnold Worldwide Canada / Toronto
Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Nielson Rating
Agency: BBDO Atlanta / Atlanta
Client: Peace Corps Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Van
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WWII "Korea"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tiger Graph
Agency: leo burnett / mumbai
Client: Sanctuary Magazine Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Force
Agency: Lowe Bull / Johannesburg
Client: People Opposing Women Abuse Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
FLOOD
Agency: McCANN-ERICKSON / MADRID
Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
EARTHQUAKE
Agency: McCANN-ERICKSON / MADRID
Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
War Museum
Agency: Net#work BBDO / Johannesburg
Client: The war museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Man walking
Agency: Ogilvy & Mather / New Delhi
Client: Hutchison Essar Limited Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cage
Agency: Saatchi & Saatchi / London
Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wheelchair
Agency: Abbott Mead Vickers BBDO / London
Client: DfT Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Sleeping Boy
Agency: Adfactors Advertising / Mumbai
Client: The Vatsalya Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Peewee Hockey
Agency: Brainchild Creative / San Francisco
Client: Minnetonka Peewee Hockey Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
João
Agency: J. Walter Thompson Lisbon / Algés
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Heart NY
Agency: Mad Dogs & Englishmen / New York
Client: NYODN Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Everything
Agency: Octane, Inc. / Milwaukee
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Just Stopped By To See The Man"
Agency: Ogilvy / Chicago
Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Dolphin
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seabird
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cheetah
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Figures
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Women's Aid Organisation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Aids Walk"
Agency: Publicis Toronto / Toronto
Client: Aids Committee of Toronto Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tins
Agency: Saatchi & Saatchi / London
Client: Royal London Society for the Blind Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
What the ?, Time, Outside the Club
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Ma Cherie, My Petite Tempting Tigress, Hello My Lady
Agency: Archrival / Lincoln
Client: Lincoln Community Playhouse Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Bloody Mary, Zombie, Kamikaze
Agency: Saatchi & Saatchi / Toronto
Client: MADD Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Time
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Body Odor - Great Reasons to Smoke
Agency: Extreme Group / Dartmouth
Client: NS Office of Health Promotion Category: Public Service/Political / Public Service/Political Radio: Single
Please Hold
Agency: Hill Holliday, NY / New York
Client: UFOA Category: Public Service/Political / Public Service/Political Radio: Single
Extended Family, Lost and Found, Nielson Rating
Agency: BBDO Atlanta / Atlanta
Client: Peace Corps Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bridge, Van, Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bathroomquote;Drinking Waterquote;Shower
Agency: Mullen / Winston-Salem
Client: Southeast Rural Community Assistance Project Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band
Agency: Ogilvy / Chicago
Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Car, Door, Bench
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Chinese, Pakistani, Indian
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
'Truck', 'Van', 'Taxi'
Agency: Saatchi & Saatchi / Mumbai
Client: Bharat Petroleum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Ice Cream Truck, Unclear, Smaller Babies
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Delegating, Double, Orchestra
Agency: la comunidad / Miami Beach
Client: Manos del Sur Category: Public Service/Political / Public Service/Political Television: Campaign
Shane and Peter, Jill and Linda, Eric and Larry
Agency: WONGDOODY / Seattle
Client: Real Change Category: Public Service/Political / Public Service/Political Television: Campaign
Porno, Mexico, Anthem
Agency: Young and Rubicam / Irvine
Client: Newport Beach Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Ice Cream Truck
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Labels
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Steve
Agency: DDB Seattle / Seattle
Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
John
Agency: DDB Seattle / Seattle
Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
Brandon
Agency: harvest / Santa Monica
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Bellwalk
Agency: Morton Jankel Zander / Los Angeles
Client: Bellwalk Category: Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Grapes
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04349A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04350A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide Canada / Toronto
Client:
United Way
Title:
Bridge
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04351A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Peace Corps
Title:
Nielson Rating
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04352A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Van
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04353A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Park
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04354A
Award:
2004 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Korea"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04355A
Award:
2004 Advertising Merit Award
Agency:
leo burnett / mumbai
Client:
Sanctuary Magazine
Title:
Tiger Graph
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04356A
Award:
2004 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
People Opposing Women Abuse
Title:
Force
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04357A
Award:
2004 Advertising Merit Award
Agency:
McCANN-ERICKSON / MADRID
Client:
MEDICOS SIN FRONTERAS
Title:
FLOOD
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04358A
Award:
2004 Advertising Merit Award
Agency:
McCANN-ERICKSON / MADRID
Client:
MEDICOS SIN FRONTERAS
Title:
EARTHQUAKE
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04359A
Award:
2004 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
The war museum
Title:
War Museum
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04360A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Hutchison Essar Limited
Title:
Man walking
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04361A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Greenpeace
Title:
Cage
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04362A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DfT
Title:
Wheelchair
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04371A
Award:
2004 Advertising Merit Award
Agency:
Adfactors Advertising / Mumbai
Client:
The Vatsalya Foundation
Title:
Sleeping Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04372A
Award:
2004 Advertising Merit Award
Agency:
Brainchild Creative / San Francisco
Client:
Minnetonka Peewee Hockey
Title:
Peewee Hockey
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04373A
Award:
2004 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Algés
Client:
Salvation Army
Title:
João
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04375A
Award:
2004 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
NYODN
Title:
I Heart NY
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04376A
Award:
2004 Advertising Merit Award
Agency:
Octane, Inc. / Milwaukee
Client:
Salvation Army
Title:
Everything
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04377A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy / Chicago
Client:
Steppenwolf Theater
Title:
I Just Stopped By To See The Man"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04378A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Dolphin
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04379A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Seabird
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04380A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Cheetah
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04381A
Award:
2004 Advertising Merit Award
Agency:
OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Figures
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04382A
Award:
2004 Advertising Merit Award
Agency:
Publicis Toronto / Toronto
Client:
Aids Committee of Toronto
Title:
Aids Walk"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04383A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Royal London Society for the Blind
Title:
Tins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04384A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
What the ?, Time, Outside the Club
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
04400A
Award:
2004 Advertising Merit Award
Agency:
Archrival / Lincoln
Client:
Lincoln Community Playhouse
Title:
Ma Cherie, My Petite Tempting Tigress, Hello My Lady
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
04395A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Toronto
Client:
MADD
Title:
Bloody Mary, Zombie, Kamikaze
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
04396A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Time
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04397A
Award:
2004 Advertising Merit Award
Agency:
Extreme Group / Dartmouth
Client:
NS Office of Health Promotion
Title:
Body Odor - Great Reasons to Smoke
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04398A
Award:
2004 Advertising Merit Award
Agency:
Hill Holliday, NY / New York
Client:
UFOA
Title:
Please Hold
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04399A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Peace Corps
Title:
Extended Family, Lost and Found, Nielson Rating
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04385A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge, Van, Park
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04386A
Award:
2004 Advertising Merit Award
Agency:
Mullen / Winston-Salem
Client:
Southeast Rural Community Assistance Project
Title:
Bathroomquote;Drinking Waterquote;Shower
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04387A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy / Chicago
Client:
Steppenwolf Theater
Title:
Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04388A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz
Title:
Car, Door, Bench
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04389A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Emma
Title:
Chinese, Pakistani, Indian
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04390A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Mumbai
Client:
Bharat Petroleum
Title:
'Truck', 'Van', 'Taxi'
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04391A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream Truck, Unclear, Smaller Babies
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04408A
Award:
2004 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Manos del Sur
Title:
Delegating, Double, Orchestra
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04409A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Real Change
Title:
Shane and Peter, Jill and Linda, Eric and Larry
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04410A
Award:
2004 Advertising Merit Award
Agency:
Young and Rubicam / Irvine
Client:
Newport Beach Film Festival
Title:
Porno, Mexico, Anthem
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04411A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream Truck
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04401A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Labels
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04402A
Award:
2004 Advertising Merit Award
Agency:
DDB Seattle / Seattle
Client:
Gill Foundation
Title:
Steve
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04403A
Award:
2004 Advertising Merit Award
Agency:
DDB Seattle / Seattle
Client:
Gill Foundation
Title:
John
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04404A
Award:
2004 Advertising Merit Award
Agency:
harvest / Santa Monica
Client:
American Legacy Foundation
Title:
Brandon
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04405A
Award:
2004 Advertising Merit Award
Agency:
Morton Jankel Zander / Los Angeles
Client:
Bellwalk
Title:
Bellwalk
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04406A
